{"id":11204,"date":"2014-07-11T09:00:53","date_gmt":"2014-07-11T13:00:53","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=11204"},"modified":"2014-07-11T07:32:04","modified_gmt":"2014-07-11T11:32:04","slug":"who-killed-noid","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2014\/who-killed-noid\/","title":{"rendered":"Who Killed Noid?"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/07\/071114_1128_WhoKilledNo1.jpg\" alt=\"\" width=\"614\" height=\"612\" \/><\/p>\n<p>Zachary Crockett investigated the death of Domino&#8217;s mascot, Noid:<\/p>\n<ul>\n<li>During its early years Domino&#8217;s launched &#8220;Noid&#8221; a troll dressed in a rabbit suit onesie.<\/li>\n<li>It was a play on the word &#8220;annoyed&#8221; and the advertising strategy was that the company&#8217;s 30 minute delivery promise helped customers &#8220;avoid the Noid&#8221;.<\/li>\n<li>The strategy was, surprisingly, successful, and in the late 80s Domino&#8217;s even launched a computer game featuring the popular character.<\/li>\n<li>Then in 1989 a schizophrenic man took employees hostage at a Domino&#8217;s store, believing that the Noid was targeting him.<\/li>\n<li>Newspapers went crazy with the story with headlines such as &#8220;Domino&#8217;s Hostages Couldn&#8217;t Avoid the Noid This Time&#8221;. The blow was fatal. Domino&#8217;s executives gently put an end to Noid.<\/li>\n<\/ul>\n<p>Read more about Noid&#8217;s successes, the brief few moments in 2011 the chain breathed life back into the character, and more over <a href=\"http:\/\/priceonomics.com\/how-dominos-pizza-lost-its-mascot\/\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/priceonomics.com\/how-dominos-pizza-lost-its-mascot\/\">Priceonomics<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zachary Crockett investigated the death of Domino&#8217;s mascot, Noid: During its early years Domino&#8217;s launched &#8220;Noid&#8221; a troll dressed in a rabbit suit onesie. It was a play on the word &#8220;annoyed&#8221; and the advertising strategy was that the company&#8217;s 30 minute delivery promise helped customers &#8220;avoid the Noid&#8221;. The strategy was, surprisingly, successful, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/07\/071114_1128_WhoKilledNo1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=11204"}],"version-history":[{"count":2,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11204\/revisions"}],"predecessor-version":[{"id":11206,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11204\/revisions\/11206"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/11203"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=11204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=11204"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=11204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}