{"id":11091,"date":"2014-06-21T12:00:41","date_gmt":"2014-06-21T16:00:41","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=11091"},"modified":"2014-06-21T14:13:36","modified_gmt":"2014-06-21T18:13:36","slug":"the-radio-station-that-isnt-a-radio-station","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2014\/the-radio-station-that-isnt-a-radio-station\/","title":{"rendered":"The Radio Station That Isn\u2019t A Radio Station"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/06\/062114_1809_TheRadioSta1.jpg\" alt=\"\" width=\"669\" height=\"418\" \/><\/p>\n<p>Bihar, a state in India, has a radio station that isn&#8217;t a radio at all writes Diksha Madhok:<\/p>\n<ul>\n<li>To listen to this radio station users dial a number and then hang up.<\/li>\n<li>They will soon be called back and their phone will play 15 minutes of radio and ads free of charge. You can then call again for 15 more minutes.<\/li>\n<li>The service is run by Hindustan Unilever, a company that sells everything from shampoos to skin creams.<\/li>\n<li>The service is so successful that Hindustan Unilever has stopped advertizing on traditional radio, since the reach of its own station is higher than any other in the region.<\/li>\n<li>Bihar has several media dark zones where traditional ad penetration doesn&#8217;t reach. Yet such regions are potentially worth up to $25 billion.<\/li>\n<\/ul>\n<p>Read more about the ingenious idea <a href=\"http:\/\/qz.com\/222822\/feted-in-cannes-bihars-largest-radio-station-is-not-a-radio-station-at-all\/\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/qz.com\/222822\/feted-in-cannes-bihars-largest-radio-station-is-not-a-radio-station-at-all\/\">Quartz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bihar, a state in India, has a radio station that isn&#8217;t a radio at all writes Diksha Madhok: To listen to this radio station users dial a number and then hang up. They will soon be called back and their phone will play 15 minutes of radio and ads free of charge. You can then [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/06\/062114_1809_TheRadioSta1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=11091"}],"version-history":[{"count":2,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11091\/revisions"}],"predecessor-version":[{"id":11093,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11091\/revisions\/11093"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/11090"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=11091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=11091"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=11091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}