{"id":10990,"date":"2014-05-26T09:00:54","date_gmt":"2014-05-26T13:00:54","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=10990"},"modified":"2014-05-29T12:49:16","modified_gmt":"2014-05-29T16:49:16","slug":"how-companies-tweet","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2014\/how-companies-tweet\/","title":{"rendered":"How Companies Tweet"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/05\/052614_0657_HowCompanie1.jpg\" alt=\"\" width=\"596\" height=\"498\" \/><\/p>\n<p>While social media may have acquired a reputation for being a place where teenagers compulsively post their unrefined musings, Aaron Taube wrote that companies approach it with extensive planning:<\/p>\n<ul>\n<li>A single corporate\u00a0tweet can require a team of 13 people up to 45 days to post.<\/li>\n<li>First individuals come together and decide what the theme of a social media campaign should be.<\/li>\n<li>A writer then comes up with the words of the tweet itself and a graphic designer creates an image to accompany it.<\/li>\n<li>Senior copywriters, strategists, and corporate executives have to then sign off on a tweet before it can go out.<\/li>\n<li>Running a company&#8217;s social media account is a 24\/7 job. If somebody engages with the brand at 10pm, a response is expected to be posted soon \u2013 even if it interrupts a date.<\/li>\n<\/ul>\n<p>Read more about the fun parts of having a job in social media and more over <a href=\"http:\/\/www.businessinsider.com\/huge-social-media-manager-does-all-day-2014-5?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+businessinsider+%28Business+Insider%29\">here<\/a>.<\/p>\n<p>Source:<a href=\"http:\/\/www.businessinsider.com\/huge-social-media-manager-does-all-day-2014-5?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+businessinsider+%28Business+Insider%29\"> Business Insider<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While social media may have acquired a reputation for being a place where teenagers compulsively post their unrefined musings, Aaron Taube wrote that companies approach it with extensive planning: A single corporate\u00a0tweet can require a team of 13 people up to 45 days to post. First individuals come together and decide what the theme of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/05\/052614_0657_HowCompanie1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=10990"}],"version-history":[{"count":4,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10990\/revisions"}],"predecessor-version":[{"id":11009,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10990\/revisions\/11009"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/10989"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=10990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=10990"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=10990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}