{"id":10790,"date":"2014-04-06T09:00:36","date_gmt":"2014-04-06T13:00:36","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=10790"},"modified":"2014-04-06T11:12:34","modified_gmt":"2014-04-06T15:12:34","slug":"a-bright-future-for-billboards","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2014\/a-bright-future-for-billboards\/","title":{"rendered":"A Bright Future For Billboards"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/04\/040614_1509_ABrightFutu1.jpg\" width=\"640\" height=\"479\" \/><\/p>\n<p>While Facebook and Google get all the attention when it comes to advertising, the good old billboard is holding its own writes Amol Sharma:<\/p>\n<ul>\n<li>People can&#8217;t skip through billboard ads the way they can through television ads.<\/li>\n<li>Yet billboards get only $4.4 billion in marketing dollars while television gets $74 billion.<\/li>\n<li>As people move to the suburbs commuting time are getting longer thus increasing billboard viewership.<\/li>\n<li>Regulatory change means that it&#8217;s getting harder to put up new billboards. The owners of older ones can thus secure high profits.<\/li>\n<\/ul>\n<p>Read more about the shift to digital billboards, what corporate executives have to say about the market, and more over <a href=\"http:\/\/online.wsj.com\/news\/articles\/SB10001424052702304688104579465743714993328\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/online.wsj.com\/news\/articles\/SB10001424052702304688104579465743714993328\">The Wall Street Journal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While Facebook and Google get all the attention when it comes to advertising, the good old billboard is holding its own writes Amol Sharma: People can&#8217;t skip through billboard ads the way they can through television ads. Yet billboards get only $4.4 billion in marketing dollars while television gets $74 billion. As people move to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/04\/040614_1509_ABrightFutu1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=10790"}],"version-history":[{"count":2,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10790\/revisions"}],"predecessor-version":[{"id":10792,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10790\/revisions\/10792"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/10789"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=10790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=10790"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=10790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}