{"id":10770,"date":"2014-03-31T09:00:33","date_gmt":"2014-03-31T13:00:33","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=10770"},"modified":"2015-04-29T08:13:28","modified_gmt":"2015-04-29T12:13:28","slug":"restaurant-menus","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2014\/restaurant-menus\/","title":{"rendered":"Restaurant Menus"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/03\/033114_1149_RestaurantM1.jpg\" alt=\"\" width=\"641\" height=\"478\" \/><\/p>\n<p>Megan Garber looked at the design of restaurant menus:<\/p>\n<ul>\n<li>A restaurant&#8217;s menu, says the head of menu design at IHOP, is &#8220;the single most important representation of the brand in the restaurant, other than the building itself&#8221;.<\/li>\n<li>The first menu appeared in France during the 1700s.<\/li>\n<li>Before then restaurants would serve whatever food they wanted to serve and people would play a flat price to eat at communal tables.<\/li>\n<li>In recent times there has been criticism of menus that are too long. Simple chains that focus on a few items such as Chipotle&#8217;s have been successful.<\/li>\n<li>Menu designers have to consider things such as lighting in the restaurant and how things might get darker towards the evening.<\/li>\n<li>Colours also change by season. Applebee&#8217;s menu has brighter colours in spring.<\/li>\n<li>Menus are living documents. They&#8217;re usually updated every few months with some experimental dishes. If those dishes are successful they make it onto the permanent menu.<\/li>\n<\/ul>\n<p>Read about how menu design is like web design, the menu&#8217;s Chinese origins, and how IHOP&#8217;s menu redesign helped boost sales over <a href=\"http:\/\/www.theatlantic.com\/technology\/archive\/2014\/03\/the-engineering-of-the-chain-restaurant-menu\/284371\/\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.theatlantic.com\/technology\/archive\/2014\/03\/the-engineering-of-the-chain-restaurant-menu\/284371\/\">The Atlantic<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Megan Garber looked at the design of restaurant menus: A restaurant&#8217;s menu, says the head of menu design at IHOP, is &#8220;the single most important representation of the brand in the restaurant, other than the building itself&#8221;. The first menu appeared in France during the 1700s. Before then restaurants would serve whatever food they wanted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[44],"class_list":["post-10770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin","tag-foodonomics"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/03\/033114_1149_RestaurantM1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=10770"}],"version-history":[{"count":5,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10770\/revisions"}],"predecessor-version":[{"id":12447,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10770\/revisions\/12447"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/10769"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=10770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=10770"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=10770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}