{"id":10711,"date":"2014-03-21T09:00:00","date_gmt":"2014-03-21T13:00:00","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=10711"},"modified":"2014-03-21T06:31:30","modified_gmt":"2014-03-21T10:31:30","slug":"the-economics-of-the-lion-king-broadway-show","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2014\/the-economics-of-the-lion-king-broadway-show\/","title":{"rendered":"The Economics Of The Lion King Broadway Show"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/03\/032114_1027_TheEconomic1.jpg\" width=\"640\" height=\"415\" \/><\/p>\n<p>Broadway show &#8220;The Lion King&#8221; was the top-grossing show on Broadway in 2013 \u2013 despite being 16 years old. Patrick Healy took a look at how this was managed:<\/p>\n<ul>\n<li>While top Broadway shows have tickets that are as expensive as $477, Disney made the decision to limit prices for The Lion King to $227.<\/li>\n<li>This makes the show relatively affordable for families, and mitigates the amount of negative word of mouth driven by buyer&#8217;s remorse.<\/li>\n<li>This also allows Disney to slowly raise prices over time and ensure that revenues show steady growth.<\/li>\n<li>Disney has implemented an algorithm which predicts how much guests are willing to pay \u2013 based on their seat preference, the day of the week, and the time of day. Experts say this algorithm is better than anything that other shows have come up with.<\/li>\n<li>The Lion King&#8217;s success also owes to the heavy advertizing campaign that Disney launched.<\/li>\n<li>This is a boost from the dark days when the show was under-performing. In part because Disney made mistakes such as trying to advertize both The Lion King and The Little Mermaid together \u2013 even though they target different audiences.<\/li>\n<\/ul>\n<p>Read more about how The Lion King compares with its competitors, how changing to a smaller theater helped Disney, and more over <a href=\"http:\/\/www.nytimes.com\/2014\/03\/17\/theater\/ticket-pricing-puts-lion-king-atop-broadways-circle-of-life.html\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.nytimes.com\/2014\/03\/17\/theater\/ticket-pricing-puts-lion-king-atop-broadways-circle-of-life.html\">The New York Times<\/a><\/p>\n<p>Via: <a href=\"https:\/\/twitter.com\/erikarneson\/status\/445524381570457600\">Erik Arneson<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Broadway show &#8220;The Lion King&#8221; was the top-grossing show on Broadway in 2013 \u2013 despite being 16 years old. Patrick Healy took a look at how this was managed: While top Broadway shows have tickets that are as expensive as $477, Disney made the decision to limit prices for The Lion King to $227. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/03\/032114_1027_TheEconomic1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=10711"}],"version-history":[{"count":2,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10711\/revisions"}],"predecessor-version":[{"id":10713,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10711\/revisions\/10713"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/10710"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=10711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=10711"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=10711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}