The Economist wrote about startups aiming to be the Uber for kids:

• Uber for kids sounds like a great idea. It’ll save parents from having to drive their offspring to school and after-school activities.
• Startups are finding creative ways to make the service child friendly. One gives children and drivers a code word – a child is only to get into the vehicle if the words match.
• Parents can track the ride, including the driver’s speed.
• There are problems. Demand is concentrated during certain times of the day, meaning that drivers can’t really make a living from the service.
• And parents may never be comfortable teaching their kids to get into a stranger’s car.
• Startups must also deal with the fact that Uber may decide that it wants to be the company that builds the Uber for kids.

Read more at The Economist.