Twitter Needs Donald Trump More Than The Reverse

October 3, 2017 in Daily Bulletin

Trump relies on Twitter. But not as much as Twitter relies on the President according to an analyst covered by Jeran Wittenstein:

  • Twitter currently has a market capitalization of $12.5 billion.
  • According to one analyst $2 billion of that is because Donald Trump is on the platform.
  • If he were to leave the concern isn’t an exodus of users – it’s the free advertising that would stop once journalists stop covering – and mentioning – his Twitter posts.
  • As it stands the company hasn’t made the best use of the attention – it still has fewer users than the younger, Trump-less Snapchat.

Read more on Bloomberg.