The Post Economics Of Performing The Super Bowl Half-Time Show

February 7, 2017 in Daily Bulletin

Lady Gaga performed the half-time show at America’s Super Bowl LI. Keith Caulfield wrote about what this did for her bank account:

  • On February 5th, the day of the Super Bowl, people bought 150,00 of Lady Gaga’s songs and albums in the United States.
  • This was a 1,000% increase over the previous day, when she sold 15,000 songs and albums.
  • The most popular purchase was “Million Reasons” a relatively new song that isn’t among her biggest hits, but was featured prominently during the show.
  • Bad Romance, Born This Way, and Poker Face sales, were up 1,525%, 2,202%, and 1,217% respectively.

Read all the stats on Billboard.