Why Can’t I Find The Cash Register?

April 11, 2016 in Daily Bulletin

Ray A. Smith wrote that stores are increasingly doing away with cash registers:

  • High end stores feel that cash registers look ugly and don’t fit in with the overall aesthetic.
  • Instead sales associates walk around with tablets and help customers pay and check out on the spot.
  • After the merchandise is paid for, customers can relax on a plush couch, perhaps with a cup of tea, while their items are taken away to be bagged in a hidden room.
  • Doing so makes customers feel special and gets them away from the cattle like feeling of waiting in line.
  • Forcing customers to interact with sales associates can also increase sales as they seek to upsell or talk customers into buying additional things.
  • Getting rid of cash registers also frees up more real estate to display a store’s wares.

Read about why this could make some customers feel uncomfortable, and how this all ties into big data over here.

Source: The Wall Street Journal

Via: Marginal Revolution