Sex Doesn’t Sell

September 8, 2015 in Daily Bulletin

The image above may make you less interested in this website, at least according to a study reported on by Thu-Huong Ha:

  • An experiment involving 8,500 participants found that after viewers saw an ad filled with sex and violence they were less likely to buy the product advertized.
  • This is possibly because while humans pay attention to sex and violence, they focus so much on it, they are unable to absorb the underlying message about the product being advertized.
  • In contrast audiences exposed to neutral ads are able to focus on the product and are more likely to purchase it afterwards.

Read more here.

Source: Quartz