A Clever Way To Reduce Litter

October 13, 2015 in Daily Bulletin

Shaunacy Ferro wrote about a creative litter reduction campaign:

  • If the act of throwing trash away can be made fun, rather than seen as a chore, fewer people would litter.
  • A UK non-profit is attempting to do this by making the act of throwing away a cigarette butt a way to express one’s true allegiance.
  • Smokers can choose between Ronaldo and Messi as the best player in the world, and passerby’s can see whose winning.
  • Cigarette butts are specifically targeted because 89% of them are left on the street.
  • No word on whether the campaign could inadvertently increase rates of smoking among die hard sports fans.

See another example, and read more here.

Source: Mental Floss