The French Need The Chinese To Drink More Wine

October 16, 2014 in Daily Bulletin

More bad news about France’s economy from Kabir Chibber: sales of Bordeaux are cratering:

  • Wine from Bordeaux, a region in France, is responsible for half the value of French wine exports.
    • Sales have fallen 18% to $2.3 billion this year.
  • The fall is in part due to the Chinese government’s recent anti-corruption measures which discourage officials from giving or receiving expensive gifts.
  • French people as a whole are also drinking less wine – -consumption fell 7% in 2013 and has steeply declined since the 1980s.
  • This leaves the US as the biggest market for wine in the world.

Read more about France’s economic woes here.

Source: Quartz