Roberto A. Ferdman looked at the shift in Rovio’s strategy – the maker of Angry Birds:

• Rovio’s latest app, Angry Birds Go! was launched as a free app – the first in the company’s history.
• Rovio currently makes about $200 million in licensing agreements – 30% more from last year, and the company seems to have decided that this is where future profits lie.
• By making its apps free the company is hoping to reach a wider audience and build a bigger market for its merchandise.
• It is also planning to license the world’s largest Angry Birds theme park.

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Source: Quartz