Stubble Is Cool Now. Pity The Razor Companies

December 10, 2013 in Daily Bulletin

Roberto A. Ferdman highlighted the latest crisis to hit the shaving industry: stubble.

  • Men are embracing beards and stubble.
  • This has caused the sales of razors and blades to crash. One leading CEO has called the decline “unprecedented”.
  • Companies are trying to respond by selling products that can double as both shavers and trimmers, and to raise prices in an attempt to increase revenues.
  • Cheap disposable blades have done very well – presumably because as people are shaving less they need fewer high quality razors.
  • Men’s toiletries such as deodorant are overtaking shaving products as the biggest component of the male grooming market.

Read more here.

Source: Quartz