The Economics of Hollywood Movie Success

February 19, 2012 in Daily Bulletin

Asymco decided to look past the illusions of the industry that creates them, and put some hard numbers to Hollywood movies. Their findings include:

  • While Drama, Comedy and Romance make up 60% of the movies released, Action, Adventure and Sci-Fi are the genres that bring in the most amount of money.
  • There is a lot of incumbency – the Hollywood studios that earned 64% of revenues in 1975 now earn 60%.
  • After-release revenues from DVD sales and merchandising rely on popularity that only comes during the time of the film’s theatrical release. This has led to movies being released across more theaters simultaneously.

To read why males seem to drive Hollywood blockbusters, the reasons for the summer release schedule, and expanded graphs of the most successful movie genres click here.

Source: Asymco

Via: Marginal Revolution